Tips on How to Build a Strong Corporate Brand Identity.

What is Corporate Identity? Well, it is about the company's image. According to Gray and Balmer, Corporate Identity is the reality and uniqueness of an organization. This identity is directly related to whatever is the image (internal and external) and reputation that the company has developed through communication. All the visual elements that we choose make the face of a corporate entity. Some of the seemingly simple parameters like the typography, and color scheme of the logo, will become significant. These carry a lot of meaning. A well-researched and professionally developed corporate ID manual is prepared, for implementation. It will have all the required details about the corporate brand and image.

When a brand is developed it involves a process, which requires a well-planned approach. At PIX N DOTS we start with a lot of questions for our clients. These determine who their intended audience is. Based on this, the persona of the target audience is clearly defined. What is going to be the style of communication and who the leaders are will go a long way in deciding the success of the brand. This brand positioning and niche is the real key to success in any market. After this, we need to choose the different communication channels available or preferred by the company. And finally, develop the actual messages. This is achieved by way of Email, Flyers, Visiting cards, websites, blogs, publications, stationery, Videos, letterheads, logos, brochures, etc.

Storytelling is always an important part of the brand-building process. This helps to develop a rapport with the audience which is often an emotional relationship. Corporate identity helps create a competitive advantage, and it is the visual representation of the brand that will determine the growth and profit of the company. With a clear brand strategy, it becomes easy to move forward and gets reflected in the holistic Corporate Identity of any corporate entity.

Consistence is the key to content marketing/digital marketing. This combined with a good technical support to keep the website in good shape is mandatory to get potential buyers flowing in. At PIX N DOTS we have many teams that create great content for websites, blogs, eBooks, magazines, journals, etc.

A good Corporate Identity must consider the following,
• Company Mission Statement
• Values/ Philosophy
• Brand Values
• Needs of the Target Audience
• Applications and Photographs
• Corporate Culture/Behavior
• Corporate Language
• Corporate Goals

PIX N DOTS has rich experience in the design and development of many Corporate IDs, across India. Our holistic approach in developing the client's corporate manual includes every possible major and minor detail. Nothing is overlooked or missed. We make sure that the CID manual is followed by employees and also intervene during implementation. The work design is always done, with our team. These include our graphic designers, advertising experts, content writers, technical experts, and marketing professionals who can put together the plan for developing an ideal Corporate ID and image.

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